Unity Ads User Acquisition billing types reference
Review how bidding strategies and billing types determine how your advertising funds are consumed.
Read time 1 minuteLast updated 4 hours ago
Your billing type is determined by your bidding strategy and market. Refer to the following tables for which billing type is associated with each bidding strategy and market.
Note
Audience Pinpointer campaigns use the automated bidding strategy by default. For install campaigns, you determine your bidding strategy when creating your campaign.
Bidding strategies
Unity supports two strategies for user acquisition bidding. These strategies are associated with particular billing types.Automated bidding
This table demonstrates how iOS and Android campaigns using an Automated bidding strategy are billed.Market | Billing type | Notes |
|---|---|---|
| iOS | Cost per mille (CPM) | |
| Android | Cost per install (CPI) | CPI billing for Android campaigns using an automated bidding strategy is a beta release. The features and documentation might change between now and the next release. |
Manual bidding
This table demonstrates how iOS and Android campaigns using a Manual bidding strategy are billed.Market | Billing type |
|---|---|
| iOS | Cost per mille (CPM) |
| Android | Cost per install (CPI) |
Billing types
The Campaign details section of your Campaign settings displays your campaign billing type. Unity supports two billing models:Billing type | Description |
|---|---|
| Cost per install | CPI billing Only charged when an install is attributed to your campaign |
| Cost per mille | CPM billing Cost per thousand impressions (ad views) Charged based on impression volume |