Target Android devices and manufacturers#

To target or block Android devices and manufacturers in your campaign from the Unity Ads User Acquisition dashboard:

1. From the Apps page, select the app that has the campaign that you want to modify. The Campaigns page for this app appears.
2. Select the campaign you want to modify, or create a new campaign.
3. Scroll to the Device targeting section.
4. Select the edit icon next to Device and manufacturer.
5. Select whether you wish to target or block ads for specific device models or manufacturers.
6. To target ads for a model or manufacturer, choose Allowlist devices.
7. To block ads for a model or manufacturer, choose Blocklist devices.
8. In Device models, add Android device models, separating each entry by a comma.
9. In Manufacturers, add Android device manufacturers, separating each entry by a comma.

For more information, refer to the Google Play documentation on supported devices.

Android device targeting best practices#

Use Report Builder to review device targeting performance#

Use Report Builder to observe high or low-performing device models or manufacturers, and alter targeting based on performance. The available dimensions in Report Builder are Device Model and Device Manufacturer.

Use manufacturer and device model targeting together#

For instance, by selecting Samsung as the allowlisted manufacturer and adding a few specific Huawei device models, you target all of Samsung and your desired Huawei devices.

As you type the Android device models you wish to target, basic input device validation and auto-suggestions will help prevent errors. If you receive an error, review the model numbers to ensure your campaign is targeting the desired devices before going live with the campaign.