In-app bidding
Integrate Unity LevelPlay to enable real-time in-app bidding, allowing multiple ad sources to compete for impressions and optimize monetization.
読み終わるまでの所要時間 2 分最終更新 1日前
Use Unity LevelPlay in-app bidding to sell your ad inventory in an automated auction by allowing ad sources to simultaneously bid for each impression in real time.
注
Bidding is supported starting from LevelPlay SDK 6.10.0+. Each bidding network also requires a minimum adapter version.
- Bidding sources place a real-time bid for each impression.
- Non-bidding sources bid by using eCPM, which is based on historical performance.
- In the hybrid model, both bidding and non-bidding sources are competing for all ad impressions.
Set up in-app bidding
Bidding is automatically enabled in every ironSource partner's account.注
ironSource network bidding support is available starting from the following SDK versions:
- Rewarded videos and interstitial ads: SDK version 6.10.0
- Banner: SDK version 7.1.4.1
- In the left navigation menu, go to Monetize > Setup > Ad Units & Placements.
- Activate the ironSource bidding network.
- In the left navigation menu, go to Monetize > Setup > SDK Networks.
- Activate SDK bidding networks from the Bidding section.
- AdColony: To activate AdColony as a bidder, you need LevelPlay SDK 6.10.0 or later. The bidding instance can be either an existing AdColony Zone ID or a new Zone ID. For assistance, contact your AdColony Account manager or contact support@adcolony.com.
- Meta: To activate Meta Audience Network bidding, you need LevelPlay SDK 6.11.0 or later.
- Tapjoy: To activate Tapjoy as a bidder, you need LevelPlay SDK 6.10.0 or later.
Monitoring and reporting
Active bidders are listed on the Mediation Management page in the Bidding section.
- Impressions - Total impressions served
- eCPM - Average eCPM
- Revenue - Total revenue earned
- SOV - Share of voice of revenue compared to total revenue from both bidding and non-bidding sources