Start an In-app Purchase ROAS campaign

Use the following instructions to set up your In-app Purchase (IAP) Return on Ad Spend (ROAS) campaign in the Unity Ads User Acquisition dashboard.

Prerequisites
Prerequisites

To run an In-app Purchase ROAS campaign, ensure that you meet the following eligibility requirements:

Eligibility requirement	Details	Notes
Post-install event data	Use a supported MMP to pass purchase event data for at least 10 Unity-attributed unique users.	The purchase events must be matured D7 purchases from the last 28 days. Purchase events reach D7 maturity in nine days.

To set up your In-app Purchase ROAS campaign, do the following in the User Acquisition dashboard:

Go to Apps from the secondary navigation menu.
Select the app you want to advertise to open the Campaigns page.
Select Create to configure a new campaign.
In the Create a campaign dialog, select Return on Ad Spend as your campaign type.
Select Next to choose your optimization type.
Select In-App Purchases as your optimization.
Select Next to save your selections and name your campaign.
In the Countries & Targets section of the campaign setup, select Add to choose which countries your campaign will target.
Select Adjust to edit the settings for each country in your campaign.
In the D7 ROAS target column for each country, enter your ROAS target, the percent of your bid you want to generate in IAP revenue.

Note

Unity provides a suggested ROAS target for each country. This amount is based on the predicted revenue that users in that region will generate.