Mobile measurement partners (MMP) are third-party platforms that track, organize, and visualize mobile app data for advertisers. Integrate your preferred partner with your Unity Ads User Acquisition campaign to pass app data to your campaign.
Integrating with a partner enables install attribution, access to optimized campaign types, and a more complete view of campaign performance. Refer to the following instructions for integrating your preferred MMP:
| Topic | Description |
|---|---|
| Understand partner integration in the context of User Acquisition campaigns and what kind of data your preferred MMP can pass to Unity. | |
| Understand how integrated partners pass engagement data to Unity with attribution links. | |
| Understand how integrated partners pass post-install data to Unity to run optimized campaigns. | |
| Understand what attribution is, review attribution link parameters, test link functionality, and integrate links in the Unity Ads User Acquisition dashboard. | |
| Understand API key verification, verify purchase event data with API keys, and integrate API keys in the User Acquisition dashboard. | |
| Integrate AppsFlyer with Unity, generate attribution links, and configure data-sharing options in the AppsFlyer dashboard. | |
| Integrate Adjust with Unity, generate attribution links, and configure data-sharing options in the Adjust dashboard. | |
| Integrate Singular with Unity, generate attribution links, and configure data-sharing options in the Singular dashboard. | |
| Integrate Tenjin with Unity, generate attribution links, and configure data-sharing options in the Tenjin dashboard. | |
| Send attribution links to Unity with a custom server-to-server integration and review server request parameters. |