Introduction to creative moderation
Learn about the creative moderation process with Unity Ads User Acquisition.
Read time 2 minutesLast updated 8 months ago
When you upload a creative pack to your campaign, the creative pack must undergo a human moderation process. The following article details how that moderation process works.
Prerequisites
Before your creative pack can enter the moderation queue, you need to fulfill the following requirements:
- Deposit funds into your Organization budget.
Creative moderation
All new creative packs undergo a human moderation process when their associated campaigns go live for the first time. Moderators ensure that creatives adhere to Unity's advertising content policies. They also age rate creatives according to app store publisher guidelines based upon sexual, violent, or otherwise inappropriate content for an age category. Publishers can filter the ads displayed in their apps based on these ratings.
Refer to Creative moderation checks for more information about how to ensure your creatives successfully pass moderation.
Moderation statuses
When you meet the prerequisites and upload your creative pack, the creatives enter the moderation queue. The dashboard displays one of the following statuses for each creative pack to indicate where your creatives are in the moderation process:
Moderation status | Description | Notes |
|---|---|---|
| Pending | The Pending status means one of the following, depending on whether you've met the moderation prerequisites:
| If you've never deposited funds in your User Acquisition account, your creative packs can't enter the moderation queue and will always show the Pending status. |
| Rejected | Unity hasn't accepted your creative pack. | Refer to Rejected moderation status reference for more information. |
| Approved | Unity approved your creative pack and your campaign can begin exploration. |
Set up moderation status email notifications
To stay up to date on your creative moderation status, enable automatic email notifications by doing the following:
- Go to the secondary navigation menu of the Unity Ads User Acquisition dashboard and select Settings.
- Go to the Organization section and enable the Creative moderation alert setting.