Introduction to creative packs
Learn about how creative packs make up mobile ads in User Acquisition campaigns.
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Creative packs are a bundle of creative assets included in an ad campaign. Refer to the following article for descriptions of supported creative assets, creative packs, and creative pack statuses.
Note
All new creative assets undergo a human moderation process when uploaded. A campaign must have at least one assigned and approved creative pack to go live. For more information, refer to the Introduction to creative moderation.
Creative types
Creatives are the ad assets of an advertising campaign. Creatives consist of images, videos, or other rich media formats.Creative asset | Description | Notes |
|---|---|---|
| Video | A viewable, rich format creative asset. | |
| Playable | An interactive creative asset. | For instance, a playable ad can allow users to play an interactive demo of a game. |
| End card | Creative assets displayed at the end of an ad with a call to action for users, such as downloading the advertised app. | End cards can be an image or playable (interactive) format. |
Creative packs
A creative pack is a bundle of creative assets that make an ad. You can use and share creative packs among your campaigns in various ways, such as the following:- Share creative packs between different ad campaigns.
- Assign multiple creative packs to a single campaign.
- Assign creative packs to multiple campaigns within the same app.
Creative pack | Description | Notes |
|---|---|---|
| Video and static end card | A video ad with an image-type end card. | Because this creative pack type includes an end card type, it also includes a call to action for users, such as downloading the advertised product. |
| Playable | A playable is an interactive ad and type of creative asset. | For instance, a playable ad could allow users to play an interactive demo of a game. |
| Video and playable end card | A video ad with an interactive-type end card. | Video ads and interactive playable end cards add a layer of engagement at the end of a regular 15 to 60 second video ad. Because this creative pack type includes an end card type, it also includes a call to action for users. |
Note
The current version of long video ads (30 to 60 seconds) is a beta release. The features and documentation might change between now and the next release.
Creative pack statuses
After Unity approves a creative pack in moderation, the dashboard displays the Creative pack status. The status reflects the current performance of the creative pack, and changes if the performance of the creative pack changes. Status changes related to creative performance only apply to the particular campaign that shows the status because a creative pack can perform differently in different campaigns. Refer to the following descriptions of the Creative pack statuses:Status | Description | Notes |
|---|---|---|
| Live | A creative pack is live when the campaign is live. | |
| Paused | The creative pack is on hold due to a paused campaign. | |
| Exploration | The creative pack is exploring to find the best audiences. | Refer to Exploration moderation status reference for more information. |
| Attention | The creative pack is live but accumulating impressions slowly. | Refer to Attention moderation status reference for more information. |
Note
The dashboard displays Creative pack statuses only after Unity approves the creative packs in moderation. For descriptions of the statuses that display during the moderation process, refer to the Introduction to creative moderation.