Creative moderation checks
Review the criteria used to moderate mobile ad assets with Unity Ads User Acquisition.
Read time 2 minutesLast updated 18 days ago
Along with respecting the technical specifications of creative assets, moderation checks verify device and social compatibility of your ad content. It's important that your creative assets respect both their technical specifications and the following moderation checks:
Specification checks
Ensure your creative meets the following specifications:
- Code is correctly minified, not expanded.
- File size less than 5 MB.
- Content functions on iOS 13 or later and Android 5 or later.
- Content doesn't contain polyfill issues for older Android versions.
Compatibility checks
Ensure your creatives are compatible with various devices in the following ways:
- Content automatically scales to device screen size.
- Content is compatible with both iOS and Android devices and orientation changes.
- Install button leads to iOS or Android Stores.
- Content respects physical mute buttons on device: on iOS, if the mute switch is enabled, the sound turns off. Flipping this switch activates or deactivates sound.
Functionality checks
Ensure your creatives function properly in the following ways:
- Content is viewable and not pixelated.
- Content plays at a high performance throughout the entire ad (not slow or stuttering).
- Sound is responsive. If a user locks the screen, the sound stops; if the screen is unlocked, the sound restarts.
- Content doesn't break with orientation change.
- Content doesn't make network requests (XHR), other than permitted analytics calls.
- Content doesn't include console log errors.
- Install button is accessible and not obstructed.
Content checks
Ensure your creative content is appropriate in the following ways:
- Playable content isn't too difficult for the audience to play.
- Content plays at a reasonable length before the final end screen and call to action.
- Content doesn't include any nudity, pornography, hate speech, weapons, real life violence, illegal drugs, pirated content or other prohibited content.