Start an In-app Purchase ROAS campaign
To set up your In-app Purchase ROAS campaign, do the following in the Unity Ads User Acquisition dashboard:
- Go to Apps from the secondary navigation menu.
- Select the app you want to advertise to open the Campaigns page.
- Select Create to configure a new campaign.
- In the Create a campaign dialog, select Return on Ad Spend as your campaign type.
- Select Next to choose your optimization type.
- Select In-App Purchases as your optimization.
- Select Next to save your selections and name your campaign.
- In the Countries & Targets section of the campaign setup, select Add to choose which countries your campaign will target.
- Select Save to keep your changes.
Important: If you haven’t reached the minimum data threshold required to start a ROAS campaign, the respective optimizations will be unavailable. For more information, refer to In-app purchase ROAS campaign best practices.
Configure day-seven ROAS targets
In your In-app Purchase campaign setup, do the following to configure your ROAS targets:
Go to the Countries & Targets section of the campaign setup.
Select Adjust to edit the settings for each country in your campaign.
In the D7 ROAS target column for each country, enter the percent of your spend you expect to get back.
Note: Unity provides a suggested ROAS target for each country. This amount is based on the predicted revenue that users in that region will generate.
Select Save to keep your changes.