The Developer Data framework is Unity’s new approach to how data is collected, managed, and used across the Unity ecosystem. It empowers you with easy-to-use tools to control the Developer Data that Unity collects on your behalf—from how it’s gathered to where it goes and how it’s used across services.

Whether data comes from the Unity Engine, Unity services, or other customer-owned sources like Google Analytics, it’s considered Developer Data—data you own and control, across Unity, regardless of the specific context. Unity uses it only as directed, never repurposes it without your permission, and always keeps you in control. Unity may provide the infrastructure—but you define the rules.

Built into Unity 6, this framework represents a fundamental shift in how Unity collaborates with you. It brings performance and observability to the forefront, providing a centralized, scalable way to manage your data preferences across projects and services. You control what data is collected, how it’s shared within Unity and beyond, and how it powers capabilities like machine learning, benchmarking, support, and personalized recommendations.

Designed for clarity, built for scale, and ready to evolve with your needs, the Developer Data framework helps you align your data strategy with your goals, workflows, and privacy standards— unlocking better insights, smoother experiences, and stronger outcomes at every stage of development.