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Unity Ads User Acquisition

Campaigns

Attribution

Open User Acquisition dashboard

Unity Ads User Acquisition

Comprehensive integration information

Learn about the data MMPs pass to Unity, attribution links, server-to-server integrations, and API key verification of post-insstall events.
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Learn the in-depth details of partner integration, including Mobile Measurement Partners (MMP) data-sharing, install attribution, server-to-server integration, and API key verification. Refer to the following in-depth integration topics:
App dataUnderstand how integrated partners pass app data to Unity with attribution links and secondary postbacks.
AttributionUnderstand what attribution is, review attribution link parameters, test link functionality, and integrate links in the Unity Ads User Acquisition dashboard.
API key verificationUnderstand API key verification, verify purchase event data with API keys, and integrate API keys in the User Acquisition dashboard.
Custom integrationSend attribution links to Unity with a custom server-to-server integration and review server request parameters.