Return on Ad Spend campaigns
Learn about Return on Ad Spend (ROAS) campaigns, review best practices, and create a ROAS campaign in the User Acquisition Dashboard.
읽는 시간 1분최근 업데이트: 5달 전
A Return on Ad Spend (ROAS) campaign goal targets users predicted to generate revenue through in-app purchases, ad revenue, or a combination of both. Refer to the following documentation to learn about this campaign goal, its best practices, and how to create a ROAS campaign in the dashboard:
Topic | Description |
|---|---|
| Introduction to ROAS campaigns | Learn about ROAS goals, optimization types and windows, post-install event data requirements, and the campaign Learning phase. |
| ROAS campaign best practices | Review the recommended best practices for setting up, running, and monitoring a ROAS campaign. |
| Create a ROAS campaign | Create a ROAS campaign in the Unity Ads User Acquisition Dashboard. |