Unity LevelPlay performance reports deliver insights and analytics that can help you to better understand your monetization performance.
All apps with at least one active ad unit will appear in your Performance Reports dashboard. To view reports that exclusively show the performance of the ironSource Network, you can find them under ironSource Network.
To view the Performance Reports page, from the left navigation menu, go to Mediation > Reports > Performance.
Configure Your Reports
Filters
You can access filters, including Date Range and Time interval, at the top of the page. Use these filters to review your app's performance and better understand your ad activity.
You can apply the following filters to your report:
- Date Range
- Time Interval
- Platform
- Ad format
- Ad network
- App
- Country
Breakdowns
Breakdowns are relevant only for iOS apps and is available with ironSource SDK 7.1.0+
ATT status breakdowns enable you to analyze the impact of ATT permissions on your performance.
Review breakdowns on the right side of the graph. Use breakdowns to create different views of your data based on the selections you've chosen in the filters section.
The following list details available breakdowns:
- Ad Network
- Instances
- Ad units
- App
- App Version
- ATT status - for more information, refer to the following section.
- IDFA
- GAID
- Connection Type
- Country
- OS version
- Placement
- Platform
- SDK Version
- Segment
- AB test group
- Banner size
ATT status
ATT status is broken down into the following values:
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0 – : The value returned if a user has not yet received a request to authorize access to app-related data that can be used for tracking the user or the device.
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1 – : The value returned if authorization to access app-related data that can be used for tracking the user or the device is restricted.
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2 – : The value returned if the user denies authorization to access app-related data that can be used for tracking the user or the device.
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3 – : The value returned if the user authorizes access to app-related data that can be used for tracking the user or the device.
Formats
You can view your reports in two different formats: Graph and Table. Use the icons in the left corner of the performance page to switch between the two formats.
- Graph: Shows patterns of your data based on the defined breakdowns and filters. You can review the fluctuation of your performance in a visual format, which makes it easier to understand trends and provides a better view of the data over time as a whole.
- Table: View a summary of the metrics portrayed in your report in table format located after the graph. The numbers in the table are a total of each metric (for example: the total revenue, eCPM, impressions, or Ad Availability Checks) from a given ad source. The table reflects the identical breakdowns and filters you defined for the graph.
Use the Metrics dropdown at the top of the page to add up to eight metrics at a time. The graph or table changes according to the selected metric.
Supported performance metrics
| Metric | Type | Definition |
|---|---|---|
| Revenue | Performance | The total amount of revenue generated |
| Impressions | Performance | Total number of times the ad is shown |
| eCPM | Performance | Effective cost per thousand Impressions |
| Clicks | Performance | The number of times users initiated an action in the Interstitial or Offerwall ad unit |
| CTR | Performance | The total number of clicks divided by the number of impressions |
| Sessions | Performance | The sum of single periods of user interaction with your app (each SDK init generates a new session) |
| Engaged sessions | Performance | The sum of sessions in which a user interacts with an ad |
| Impessions/sessions | Performance | Impressions per Session, The average amount of ads served throughout a single session |
| Impessions/engaged sessions | Performance | Impressions per Engaged Session, The average amount of ad impressions during an engaged session |
| DAU | User Activity | Daily Active Users, the average of Daily unique users who opened your app in the defined date rage |
| ARPDAU | User Activity | Average Revenue per Daily Active User, The total revenue divided by the total number of active users |
| Sessions / DAU | User Activity | Sessions per Daily Active User, The average number of sessions generated by an active user on a Daily basis |
| Impressions / DAU | User Activity | Impression per Active User, The total of impressions divided by the total number of active users |
| DEU | User Activity | Daily Engaged Users, The average of Daily active users who engaged with an ad in your app. Data is drawn from impression events |
| ARPDEU | User Activity | Average Revenue per Daily Engaged User, The total revenue divided by the total number of engaged users |
| Impressions / DEU | User Activity | Impression per Engaged User, The total of impressions divided by the total number of engaged users |
| Engagement rate | User Activity | The total number of engaged users divided by the total number of active users |
| App fills | Fill | The number of request that generated a positive response |
| App fill rate | Fill | The rate at which an ad is served following a request to the mediation layer |
| Impressions/app fill | Fill | Number of times an ad request has been conveyed to the Mediation layer |
| App requests | Fill | Number of times an ad request has been conveyed to the Mediation layer |
| Video completion | Fill | The amount of Video Completions, OW - The total amount of offers completed |
| Completion rate | Fill | The rate at which an impression is followed by completion |
| Avg revenue/completion | Fill | Average Revenue per Completion, The total revenue divided by the number of completions |
| Ad source availability checks | Ad source availability | The amount of times an ad source is asked whether it is ready to show an ad |
| Ad source availability response | Ad source availability | The number of times an ad source had an ad available to show at the time of the request |
| Ad source availability rate | Ad source availability | The rate at which an ad source had an ad available when an ad was requested |
Export your data
To export a report, in the upper right corner of the page, select Export.
A file will automatically download according to the filters and breakdowns that you previously selected.
Save reports
To save your reports with any applied filters and breakdowns, complete the following steps:
- In the upper right corner of the page, select Save.
- Enter a name for your report.
- Select if you want to set the report as default.
- Select Save.
To retrieve a saved report, in the upper right corner of the page, select Saved reports, and then select or search for your saved report from the dropdown menu.
On a saved report, select the action menu to Rename, Save as, Set as default, or delete the report.