Ad placements in your app can help to increase user engagement, improve overall retention, and give users another way to pay or progress.
Use the Placements tool in ironSource platform to enrich your in-app placements with granular data.
The following list details the best practices for using placements:
- Define a unique placement for every traffic driver** A unique placement for each traffic driver allows you to monitor and fine tune the placement independently from other placements. Make sure each placement name is clear and understandable.
- Monitor the engagement** As you optimize, closely monitor the engagement rate, impressions per DEU, and per DAU for each placement. Download the comparison reports on all your placements and analyze and compare their KPIs.
- Check the eCPM and revenue per placement** Break down the revenue and eCPM per placement to you understand the efficiency of every placement. You can use this knowledge for further tests and optimization.
- Test the rewards per placement in real time** Understand the efficacy of the size of your rewards by changing and testing the rewards in real time.
- Set different capping and pacing in real time** To avoid cannibalizing your app economy with ads, set capping and pacing per placement. If you're not sure which ads would be the best fit, test them immediately to find out what works specifically for your app.
- Segment your users** See how different users in different segment groups react to different rewards, capping, and pacing, and adjust your monetization accordingly. The ironSource segments tool can help you to segment by paying/non-paying, whales/dolphins, geo, session length… whatever is suitable for your app. You can even set different waterfalls for different segments.