Use the Cohort Reports page to track metrics such as retention, revenue per user, and user engagement rate over time from the moment the user started using your app within the date range defined.
A cohort is a group of users that perform a certain sequence of events within a particular timeframe. A cohort on Unity LevelPlay represents a collection of users that installed your app and triggered an app launch on the same day.
The cohort report is based on the user's "age" as a user of your app and is not calendric. Accordingly, you can analyze how certain groups of users engage with your app as time progresses to help gain a more complete idea of the overall lifecycle of your mobile apps.
The following list details how users are referenced in this report:
- User: Installed your app and triggered an app launch on the day of the install.
- Active User: Installed your app, triggered an app launch on the day of the install, and returned to your app the following install day.
- Engaged User: Installed your app, triggered an app launch on the day of the install, returned to your app following install day, and engaged with one or more ads.
Configure your report
To configure your cohorts report, complete the following steps:
- On the left navigation menu, go to Monetize > Reports > Cohorts.
- Customize your report filters:
- App: Select the app to track user cohorts for.
- Countries: Select the country to filter the data for.
- Cohort Range: Define the time span in which to analyze users based on when they installed your app and triggered an app launch.
- Customize your report breakdowns:
- You can choose to break down the reports by Ad Unit, Ad Source, Country, ATT, IDFA, AB test, Cohort date and Segment.
- If you don't choose a breakdown (Break by None), the graph will portray aggregated data.
- If you break down by Ad Unit, Ad Source, Country, Cohort date or segment, you can also choose to sort the data in the graph by Revenue or ABC. This means the graph will be arranged in order of highest revenues or alphabetically.
Review your report
You can examine your reports for all ad units in the Overview tab.
When you select a cohort range, the metrics will display data for all new users within that timeframe.
Calculations are staggered by their present day-after-install. For example, if you look at a cohort's engagement rate for day 2 after install on a Tuesday, no users who installed the app on Monday (the previous day) are included because they have not yet completed their second day after installing your app.
Overview metric types
- Retention: The average percentage of users that return to your app after the first app launch within the defined cohort range.
- The KPI portrayed is the average retention from Day 1.
- Calculation: Daily Active Users Since Install Day divided by Daily Active Users on Install Day.
- Revenue per User: The average daily revenue generated by an active user.
- The KPI portrayed is the average revenue generated from an active user within the defined cohort range.
- This doesn't represent an estimation of future revenue, but rather an estimate of the actual revenue per active user.
Rewarded Video, Interstitial & Banner metric types
- Revenue per User: The revenue generated per active user.
- The KPI portrayed is the average revenue per active user in the defined cohort range.
- This doesn't represent an estimation of future revenue, but rather an estimate of the actual revenue per active user.
- Engagement Rate: The rate at which active users converted to engaged users.
- The KPI portrays the average percentage of user engagement within the defined cohort.
- Calculation: The total number of engaged users divided by the total number of active users.
- Impressions per User: The distribution of ad impressions over the users.
- The KPI portrays the sum of average impressions for a user within the defined cohort range.
- Calculation: Total impressions divided by total users.
- Revenue per Engaged User: The revenue generated per engaged user.
- The KPI portrayed is the average revenue per an engaged user in the defined cohort range.
- Impressions per Engaged User: The amount of impressions an engaged user triggers.
- The KPI portrayed is the average impressions generated by an engaged user within the defined cohort range.
- Calculation: The total of ad impressions divided by the total number of engaged users.