Performance dashboard dimensions reference
Review the available dimensions to customize your User Acquisition reports.
Read time 1 minuteLast updated 9 hours ago
Use the following dimensions to customize what data points to include in your dashboard report.
App dimensions
You can add the following App data to your dashboard report:Dimension | Description | Notes |
|---|---|---|
| Advertiser Game ID | The alphanumeric identifier of the advertised app. | |
| Advertiser App ID | A unique identifier of the advertised app. | The App ID is commonly used with API campaign management |
| Advertiser App Name | The advertised app's name. | |
| Advertiser Store ID | The identifier of the app listing on the Google Play or Apple App store. |
Campaign dimensions
You can add the following campaign data to your dashboard report:Dimension | Description |
|---|---|
| Bidding Strategy | The type of bidding strategy (Manual or Automated) used in the campaign. |
| Campaign Goal | One of the following campaign goals:
|
| Campaign ID | The unique identifier of individual campaigns. |
| Campaign Name | The names of individual campaigns. |
| ROAS Type | One of the following types of ROAS campaigns:
|
Source Targeting dimensions
You can add the following source data to your dashboard report:Dimension | Description |
|---|---|
| Source App Category | The app store category of the app showing your ad. |
| Source App ID | The unique identifier of the app showing your ad. |
Creative dimensions
You can add the following creative pack data to your dashboard report:Dimension | Description |
|---|---|
| Creative Pack Name | The names of individual creative packs. |
| Creative Pack ID | The unique identifier of individual creative packs. |
| Video length | The duration of individual ad creatives. |
Device and Geo Targeting dimensions
You can add the following user device data to your dashboard report:Dimension | Description |
|---|---|
| Country | The user device location. |
| Device Language | The user device languages. |
| OS Version | The user device OS Version. |
| Platform | The user device platform. |
| Screen density | The user device screen density |
| Screen size | The user device screen size. Note The screen size dimension is only available for Android devices. |
Event Optimization dimensions
You can add the following event data to your dashboard report:Dimension | Description |
|---|---|
| Event | The events completed by users. |
| Event Name Targeting | Whether the campaign targets all events or a specified event. |