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User Acquisition

User Acquisition
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Getting started
  • Performance reporting and analytics
Performance dashboard
  • The Performance dashboard
    • Get started with the Performance dashboard
    • Creative insights
    • Review Creative insights
    • Performance dashboard references
      • Performance dashboard metrics reference
      • Performance dashboard dimensions reference
      • Performance dashboard filters reference
  1. Unity User Acquisition
  3. User Acquisition performance reporting and analytics

Performance dashboard dimensions reference

Review the available dimensions to customize your User Acquisition reports.
Read time 4 minutes
Last updated 3 months ago
Use the following dimensions to customize what data points to include in your dashboard report.

App dimensions

You can add the following App data to your dashboard report:

Dimension

Description

Notes

Advertiser Game ID
The alphanumeric identifier of the advertised app.
Advertiser App ID
A unique identifier of the advertised app.
The App ID is commonly used with API campaign management
Advertiser App Name
The advertised app's name.
Advertiser Store ID
The identifier of the app listing on the Google Play or Apple App store.

Campaign dimensions

You can add the following campaign data to your dashboard report:

Dimension

Description

Bidding Strategy
The type of bidding strategy (Manual or Automated) used in the campaign.
Campaign Goal
One of the following campaign goals:
  • CPI (Install)
  • Creative Testing
  • Event optimization
  • Retention
  • ROAS (Return on Ad Spend)
Campaign ID
The unique identifier of individual campaigns.
Campaign Name
The names of individual campaigns.
ROAS Type
One of the following types of ROAS campaigns:
  • Ad revenue
  • In-app purchases (IAP)
  • Hybrid (both Ad revenue and IAP)

Source Targeting dimensions

You can add the following source data to your dashboard report:

Dimension

Description

Source App Category
The app store category of the app showing your ad.
Source App ID
The unique identifier of the app showing your ad.

Creative dimensions

You can add the following creative pack data to your dashboard report:

Dimension

Description

Creative Pack Name
The names of individual creative packs.
Creative Pack ID
The unique identifier of individual creative packs.
Video length
The duration of individual ad creatives.

Device and Geo Targeting dimensions

You can add the following user device data to your dashboard report:

Dimension

Description

Country
The user device location.
Device Language
The user device languages.
OS Version
The user device OS Version.
Platform
The user device platform.
Screen density
The user device screen density
Screen size
The user device screen size.
Note
The screen size dimension is only available for Android devices.

Event Optimization dimensions

You can add the following event data to your dashboard report:

Dimension

Description

Event
The events completed by users.
Event Name Targeting
Whether the campaign targets all events or a specified event.
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  • On this page

    • App dimensions

    • Campaign dimensions

    • Source Targeting dimensions

    • Creative dimensions

    • Device and Geo Targeting dimensions

    • Event Optimization dimensions