Introduction to Creative insights
Learn about Creative insights from the Unity User Acquisition Performance dashboard.
Read time 2 minutesLast updated 16 days ago
Note
The current version of the Creative insight tool is a beta release. The features and documentation might change between now and the next release.
Creative timeline
In the Creative insight for a creative pack, you can review the Clicks and Converted clicks for every second of your ad:- Clicks: When a user's click takes them to the app store
- Converted clicks: When a click results in an install
Analyze timeline data
When you hover over the Clicks line or the Converted clicks line at any point in these timelines, a tooltip displays the following:- The percentage of all clicks that occurred at that second of the ad.
- The percentage of the clicks converted to installs at that moment.
Creative timeline | Click timing | Explanation |
|---|---|---|
| End card | Clicks during video runtime | The user skipped the video before engaging with the end card. |
| Video | Clicks after video runtime | The user left the video open after its completion and engaged with it later. |
Note
Click and install data updates over time as your campaign receives additional data from your integrated mobile measurement partner (MMP). The insight graphs automatically update to reflect these changes.
Data refinement
You can review the click and converted click timelines for refined data sets using Performance dashboard filters. When you apply filters before opening the Creative insight, it further refines what data the line chart displays. For example, if you want to review the timeline for a creative pack's performance in a particular country, you can use the Country filter. You can refine your Creative insights with the following filters:- Game ID
- App ID
- App Name
- Campaign ID
- Campaign Name
- Creative Pack Name
- Creative Pack ID
- Country
- Platform
- Device Language
- Source App Category