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Getting started
  • Performance reporting and analytics
Performance dashboard
  • The Performance dashboard
    • Get started with the Performance dashboard
    • Creative insights
    • Review Creative insights
    • Performance dashboard references
  1. Unity User Acquisition
  3. User Acquisition performance reporting and analytics

Review Creative insights

Access Creative insights in the Unity User Acquisition Dashboard.
Read time 2 minutes
Last updated 4 months ago
Note
The current version of the Creative insight tool is a beta release. The features and documentation might change between now and the next release.
Creative insights provide second-by-second engagement data for your ads. Refer to the following sections for details on how to access and configure the Creative insights tool.

Prerequisites

To access creative-level data in the Creative insight tool, ensure you meet the following prerequisites:
  • Upload creative packs to a campaign in the Unity User Acquisition dashboard.
  • Run a live campaign with the creative packs you want to analyze

Accessing Creative insights

You can access Creative insights for any of your creatives through the Performance dashboard or the Campaign details page.

Performance dashboard

To access the Creative insights tool, go to Reporting > Dashboard in the Unity User Acquisition dashboard and do the following:
  1. In the Dimensions sidebar, select Creative Pack ID or Creative Pack Name from the Creatives options.
Note
The recommended best practice is to use Creative Pack IDs instead of Creative Pack Names because IDs are unique and don't have duplicates.
  1. Select Add filters at the top of the Performance dashboard to apply filters to your creatives data and refine what data the timeline represents. Refer to the Creative insights documentation to review which filters the Creative insights tool supports.
  2. Select the line graph icon next to the creative pack you want to review. This will open the Creative insight over the Performance dashboard.
  3. Hover over any point in the timeline to review the clicks percentage of total clicks and converted clicks for that point of the ad.

Campaign details

To access the Creative insight tool, select your app and do the following:
  1. Go to the Campaigns page and select the campaign from the list to open the Campaign details.
  2. To review timelines for certain countries, select the locations from the Country dropdown before selecting a creative pack.
  3. Select the line graph icon next to the creative pack you want to review. This will open the Creative insight over the Campaign details page.
  4. Hover over any point in the timeline to review the clicks percentage of total clicks and converted clicks for that point of the ad.
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  • On this page

    • Prerequisites

    • Accessing Creative insights

      • Performance dashboard

      • Campaign details