Get started with the Performance dashboard

Learn about Unity User Acquisition performance anayltics in the Performance dashboard.

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Last updated 9 hours ago

The Performance dashboard is a customizable reporting tool in the Unity User Acquisition dashboard that helps you review and analyze campaign activity. Use campaign dimensions and metrics to tailor your reports based on your needs.

The User Acquisition Performance dashboard

To access the dashboard, go to Performance from the secondary navigation menu. You can configure the data displayed there in the following ways:

Set the main parameters of your report using the dashboard toolbar.
Choose key performance indicators to review with the Metrics sidebar.
Select data points like Game ID or Video length with the Dimensions sidebar.
Refine report data with specific filters.

After you configure your report data, you can manage it in the following ways:

Save your configuration as a future view.
Schedule the dashboard to generate future reports automatically.
Export reports as CSV files.

Configure reports

To start analyzing your campaign performance, use the Performance dashboard to configure custom reports. Refer to the following sections to set up a report.

Set report parameters

The report parameters determine what your report looks like, how much data to include, the cadence of data, and whether you want to compare two different time periods. When you create a new report, follow these steps to set these parameters:

Choose a chart type from the following options:

Chart type	Description	Use case
Line	Shows how your data changes over time with a continuous line connecting each data point	Line graphs can help you identify trends and patterns in your campaign performance. Consider this chart type when you want to analyze how your metrics change over time.
Table	Displays your data in rows and columns with exact numbers	Tables allow you to review precise values and compare specific numbers side-by-side. Consider this chart type when you want to export data or examine detailed breakdowns of campaign data.
Stacked line	Shows comparison periods stacked on top of each so you can see both individual parts and the combined total	Stacked line graphs help you compare two time periods. Consider this chart type when you want to compare time periods to identify the cause of performance differences.
Bar	Uses vertical bars to compare campaign metrics	Bar graphs provide quick metric comparisons at a specific point in time. Consider this chart type when you want to review quick comparisons of campaign metrics like Impressions or Installs on specific dates.
Overview	Shows each campaign metric in its own tab with a line graph as well as an overview table	The overview offers a health check of all your metrics without switching between views. Consider this chart type when an overview of your campaign performance.

Select the report period. You can choose from presets like Last 7 days and D7 Cohort or select the dates manually on the calendar.
Choose a data cadence between Hourly and Monthly.
Optionally, if you want to compare two different report periods, choose the period from the Comparison dropdown

Choose key performance indicators

Your report metrics are the Key Performance Indicators (KPIs) you want to analyze in your report. Depending on your chart type, your chosen metrics determine how many charts or tabs display in the report.There are default metrics that apply to all campaign goals, such as Impressions, Installs, and Spend. There are also metrics for each of the optimized campaign goals, like Total ROAS and Retention Rate. When you select any of the optimized campaign goal metrics, you also choose the optimization window for the report, for example D0 (day-zero) or D7 (day-seven).

The Metrics sidebar of the Performance dashboard — The Metrics sidebar

For detailed metric descriptions, refer to the Performance dashboard metrics reference.

Select report data points

The dimensions of your report are the additional data points you want to analyze with your KPIs. For example, you can add overall app data like the Game ID for each of your apps. When you want to compare creative packs, you can add more granular data like Video length or Creative Pack ID. Experiment with dimensions in different chart types to explore different data comparisons.

The Dimensions sidebar of the Performance dashboard — The Dimensions sidebar

Note

When you use the Creative Pack Name or Creative Pack ID dimensions in table mode, you can review incremental engagement data for your ads with the Creative insight tool.

For descriptions of all available dimensions, refer to the Performance dashboard dimensions reference.

Refine data

Filters allow you to refine your data to focus your report on individual segments. For example, you can manually choose specific campaigns to review using the Campaign ID filter or bulk select every campaign of a particular goal type using the Campaign goal filter.Refine what data you include in your dashboard report using filters. For descriptions of all available filters, refer to the Performance dashboard filters reference.

Manage reports

The dashboard allows you to save, schedule, and export your reports after you configure them. Use the following tabs to manage your report configurations.

Save report views

After you set up your report, you can save your settings as a report view for future use. Your saved views become tabs in the Performance dashboard. To save your current report configuration as a new view, do the following in the Performance dashboard:

Select … Actions > Save as from the Performance dashboard menu.
In the Save a view dialog, give your report view a Name.
Optionally, you can make this the default view when you open the Performance dashboard. To do so, select the Save as default checkbox.
Select Save.

Schedule automatic reports

You can enable the dashboard to automatically email your configured report to you on a scheduled cadence. After you set up your report, follow these steps to enable the dashboard to email you the updated report in the future:

Select … Actions > Edit / Schedule from the Performance dashboard menu.
In the Edit / Schedule dialog, give your future report a Name.
Choose how often the dashboard emails the updated report from the Schedule report dropdown.
Enter your Email and select Save.

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User Acquisition

Campaign goals

Attribution

Partner integration

User Acquisition

Get started with the Performance dashboard

Configure reports

Set report parameters

Chart type

Description

Use case

Choose key performance indicators

Select report data points

Refine data

Manage reports

Save report views

Schedule automatic reports

Export CSV reports