Introduction to attribution and data-sharing
Learn the basics of the attribution and post-install event data you share with Unity to run ad campaigns.
Read time 2 minutesLast updated 2 months ago
To run a Unity User Acquisition campaign, you need data about how users engage with your ads and your app. A mobile measurement partner (MMP), also known as attribution partner, is a third-party platform that tracks this app data for advertisers. When you integrate with one of these partners, you can pass this app data to Unity. Refer to this article for information on how your User Acquisition campaigns use that data.
App data for User Acquisition campaigns
An app event is when users interact with your ads or with your app. User Acquisition campaigns use data from two types of these events: engagement events and post-install events. MMPs collect this event data for you, so when you integrate those partners with Unity, your preferred partner can pass the data on to Unity. By integrating your User Acquisition campaign with an MMP, you can use engagement data and post-install event data to inform your ad campaigns and strategy.Ad metrics
Engagement event data measures whether your ads successfully acquire new users. These events include when users do any of the following actions:- Start viewing your ad.
- Watch your full ad to completion.
- Click your ad's call-to-action.
- Install your advertised app.
Post-install event data
Post-install event data measures how your users interact with your app after installing it. These events include when users do any of the following actions in your app:- Watch ads.
- Make in-app purchases.
- Reach level completion milestones.
- Return on Ad Spend (ROAS)
- Retention
- Event