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User Acquisition

Introduction to custom app listings

Learn about custom app listings and how they work with your Unity User Acquisition campaigns.
Read time 1 minuteLast updated 9 hours ago
Custom app listings are unique versions of your app's store listing. They consist of a variety of videos and images that highlight your app's unique functionalities and features. You can create these unique listings for both the Apple App Store and the Google Play Store. Refer to each platform's instructions for creating these unique app listings:

Platform store

App listing name

Setup instructions

Apple App StoreCustom Product PagesCreating your product page (Apple Developer documentation)
Google Play StoreCustom Store ListingsCreate custom store listings to target specific user segments (Google Play Console Help documentation)
Note
Custom product pages for iOS apps are available on devices running OS 15 or later. If a campaign delivers an ad to a user on an earlier operating system, the user will arrive at the default product page.
When you make a variety of creative packs to highlight different aspects of your app, each unique creative pack can lead to a unique app listing. By creating an app listing that matches your ad's content, you give your viewers a more personalized user experience. Users arrive at your app's store listing when they select your ad's call to action. You can also use Creative Testing Campaigns to compare how your creatives perform when paired with different app listings. Refer to the Custom app listing best practices for more information about testing app listings.