Custom app listing best practices
Review the recommended best practices for custom app listings with Unity Ads User Acquisition.
Read time 1 minuteLast updated 2 months ago
Use the following information to configure your unique app listings according to the recommended best practices.
Avoid duplicate creative content
When you use unique app listings, avoid using the same creative content in multiple campaigns with the same goal. When duplicate creatives run simultaneously in two or more of the same kind of campaign, the ads might compete for exposure. To maintain fair delivery while using unique app listings, ensure the following:- Live ads don't contain the same combination of creative content (for example, the same video and the same end card).
- Any ads with the same combination of creatives aren't placed in more than one campaign of the same type.
- Only one campaign containing a duplicate creative goes live at a time.