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User Acquisition

Create a CPI campaign

Create a new Cost per Install (CPI) campaign in the Unity User Acquisition Dashboard.
Read time 1 minuteLast updated 9 hours ago
Cost per Install (CPI) campaigns acquire new users for your app. Refer to the following instructions to create a new CPI campaign in the Unity User Acquisition Dashboard.

Prerequisites

Before you create a new CPI campaign, you must first Add an app to the dashboard.

Create an Install campaign

In the User Acquisition Dashboard, use the following instructions to create a CPI campaign, depending on the dashboard location:
To create an Install campaign from the Overview page, do the following:
  1. Select Create campaign from the top of the page to open the campaign creation workflow.
  2. Select your app.
  3. Choose Installs as your campaign goal.
  4. In the Installs-specific settings section, choose your bidding method: Automated or Manual. Refer to the Introduction to CPI bidding for information about these bidding methods.
  5. Name your campaign and select Create.
  6. To launch your campaign, configure the Required campaign settings.