Deeplinking support
Enhance engagement and conversion by directing users to specific in-app content or promotions.
Read time 1 minuteLast updated 2 months ago
Deeplinking support directs users to specific pages inside your app. It is designed to provide a streamlined experience to continue the game and app onboarding experience and unfinished customer journey. The following requirements apply to Deeplinking support:
- Respond with
resp.seatbid[0].bid[0].ext.deeplinking:1 - Include the following Deeplinking schema in the custom format in the node:
ClickThrough
deeplinker://navigate?primaryUrl=twitter%3A%2F%2Ftimeline&fallbackUrl=https%3A%2F%2Fmobile.twitter.com&primaryTracker=https%3A%2F%2Funity.com%2Ftracker%3Ffeature%3Ddeeplinking%26type%3Dprimary&fallbackTracker=https%3A%2F%2Funity.com%2Ftracker%3Ffeature%3Ddeeplinking%26type%3Dfallback
- : Unity Ads custom deeplink protocol
**deeplinker:**//navigate - Four query parameters: ,
primaryURL,fallbackUrl,primaryTrackerfallbackTracker- (required): deeplink URL fired on click event
primaryURL - Must be properly encoded URL
- Example:
twitter%3A%2F%2Ftimeline - (optional: used if primary fails): normal URL link (starts with https) fired if deeplink fails
fallbackUrl - Must be properly URL encoded
- Will be validated as a regular URL
- Example:
https%3A%2F%2Fmobile.twitter.com - (optional): normal url link (starts with https) fired when
primaryTrackeris fired successfullyprimaryUrl - Must be properly URL encoded
- Will be validated as a regular URL
- Example:
https%3A%2F%2Funity.com%2Ftracker%3Ffeature%3Ddeeplinking%26type%3Dprimary - (optional): normal URL link (starts with https) fired when
fallbackTrackeris fired successfullyfallbackUrl - Must be properly URL encoded
- Will be validated as a regular URL
- Example:
https%3A%2F%2Funity.com%2Ftracker%3Ffeature%3Ddeeplinking%26type%3Dfallback
Note
The , , , must be properly URL encoded in the whole deeplink URL to work correctly. URLs that are not properly encoded will not work correctly. For example: format
primaryUrlfallbackUrlprimaryTrackerfallbackTrackerdeeplinker://navigate?primaryUrl=unity://game?a=b&c=d should be deeplinker://navigate?primaryUrl=unity%3A%2F%2Fgame%3Fa%3Db%26c%3Dd