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Frequently asked questions

Get answers to frequently asked questions about Unity Exchange, covering topics related to integration, ad formats, bidding, and policy compliance.
Read time 1 minuteLast updated 4 hours ago

Do I need to use price encryption?

The recommended best practice is to use obfuscation for integration with the exchange, but this is not required. Price obfuscation ensures a secure method of passing sensitive price information back to the partner, but omitting it will not impede the integration process.

Where are Unity's data centers located?

All global traffic is routed to a US-EAST data center located in Virginia.

How does Unity count impressions?

Unity counts impressions when the ad is rendered. Unity pre-caches, then fires the 
bURL
 and impression pixel at the same time the ad renders.

What is Unity's TTL?

Unity's time to live (TTL) is 120 minutes for all formats.

Does Unity support loss notifications?

Yes. For more information, refer to the documentation on loss notifications.

What is Unity's timeout threshold?

The default threshold is 200 ms, though Unity is able to extend that in certain circumstances (for more information, contact your account manager).

Does Unity require secure URLs?

Yes. All URLs that Unity is expected to fire must be TLS-compliant and have an 
https://
prefix.

Does Unity support GZIP requests and responses?

Yes, Unity is able to send GZIP requests, and by default requires partners to send GZIP responses back. This helps with bandwidth and optimizing costs.