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Call-to-action text support

Customize call-to-action (CTA) text in Unity Exchange ads to improve user engagement and align with campaign goals.
Read time 1 minuteLast updated 4 hours ago
Call-to-action (CTA) text support enables customization of CTA buttons with options like Shop Now or Learn More, broadening their usability.

Bid Response

Unity supports Install Now for app-related ads and Learn More for non-app-related ads as default text options for the Call-to-Action button. Unity provides DSPs the option to change the default text to better suit the creative. Additionally, Unity also supports Shop Now as an ad text option.

Status

Bid Response

To disableDon't add the extension to your bid response
To enable
Add the 
resp.seatbid[0].bid[0].ext.cta_Text: "Shop Now"
extension
Unity implements a verification logic to only display supported Call-to-Action text. If unsupported ad text is received, Unity will display the default text Install Now or Learn More in the Call-to-action button.