Introduction to Audience Pinpointer campaigns
An Audience Pinpointer campaign is a powerful user acquisition service that uses machine learning to help you find players most likely to have value beyond an initial app install - users who are most likely to continue playing your game. Using dynamic pricing (the price paid for impressions or installs depending on the predicted value of the user in your app), Audience Pinpointer allows you to bid more for predicted high-value users, and bid less for users who are likely to not continue playing your game after installation.
Overview
Unity’s machine-learning Audience Pinpointer model uses real-time user valuation at the time of an ad request. An algorithm determines a bid for each user based on individual valuation. The system updates constantly based on user behavior and the preferences of millions of users across Unity’s platform.
Audience Pinpointer offers three campaign goals to fit your user acquisition needs:
- Retention: A retention campaign goal acquires users who are more likely to use your app for seven or more days.
- Return on ad spend (ROAS): A return on ad spend campaign goal acquires users based on their predicted revenue in your app and return on ad spend during their first seven days in your app.
- Event engagement: An events campaign goal acquires users who are more likely to perform specific, valuable actions that contribute towards your business goals.
Note: Running install-optimizing campaigns (campaigns with a static CPI bid) simultaneously with Audience Pinpointer campaigns may improve Audience Pinpointer campaign performance, especially in smaller geographic areas where the total number of installs from Audience Pinpointer campaigns might be low.
Get started
Audience Pinpointer campaigns work well alongside standard install-optimization campaigns, because they each optimize towards a different goal: installs, retention, or return on ad spend. You can decide your campaign structure based on your user acquisition goals.
Implement Audience Pinpointer campaigns in three basic steps:
- Enable passing post-install session events, purchase events, or ad revenue events to Unity, based on your desired campaign goals.
- Meet eligibility requirements. Because Audience Pinpointer campaigns work across determined geographical locations, your game must meet certain minimum requirements in order to run revenue or retention campaigns in specific regions.
- Create an Audience Pinpointer campaign with retention or return on ad spend campaign goals.