Create Audience Pinpointer campaigns
Once you’ve met the eligibility criteria, you can create an Audience Pinpointer campaign. To create a new Audience Pinpointer campaign from the Unity Ads User Acquisition dashboard:
Select Apps from the secondary navigation menu.
Select an app to bring up its Campaigns page.
Select Create to begin the campaign creation flow.
When selecting a campaign goal, the two Audience Pinpointer choices, Return on Ad Spend and Retention, are available. Select one based on your needs.
Note: If you select Return on Ad Spend, the dialog asks whether you want to target in-app purchases, ad revenue, or both. Ad revenue optimization might not be available to advertisers, depending on the post-install events Unity has received from their games.
Complete the rest of the creation process, as described in the creating new campaigns documentation.
Note: If Unity hasn't validated post-install event data for your app, these options are unavailable.