Create campaigns
To create a new campaign for your app from the Advertise dashboard, do the following:
- Select Apps from the secondary navigation menu.
- Select the desired app to bring up its Campaigns page.
- Select Create.
- Select a campaign goal. The default campaign type includes Installs. For more information, continue to the section on campaign goals below.
- Select Next to begin creating the campaign.
- Name your campaign. Use a format that includes the app name, platform, and targeted region for clarity (for example, TrashDash_iOS_Tier1).
- Select Create to save.
Campaign goals
Different advertising campaigns might have different goals. The default campaign type optimizes for app installs, but you can also create campaigns that optimize for retention (targeting users that are likely to stay in your game for seven or more days) or revenue (generating revenue from users either making in-app purchases and/or watching ads). Choosing the right goal is the first step in creating an effective campaign.
Install campaigns
This campaign’s goal is to generate as many installs for your app as possible.
Audience Pinpointer campaigns
To enable Return on Ad Spend or Retention campaign goals, you must pass post-install events to Unity, and, in most cases, run Install campaigns until you meet eligibility criteria. Unity supports post-install event passing through the Unity Ads SDK, or selected MMP integrations. For more information, refer to the documentation on Audience Pinpointer.
Creative testing campaigns
This campaign’s goal is to provide an equal exploration of your creative packs, so each creative pack should receive an even number of impressions within a timeframe of your choice. Use this campaign goal type when you want to compare how your creative packs perform with a particular audience so you can improve your user acquisition strategy. To learn more, refer to the Creative testing campaigns documentation.
Campaign status
Once you create a new campaign, its status appears on the Campaigns page for the associated app. Each campaign requires three minimum components to activate:
The option to activate your campaign remains disabled until eligibility criteria are met. For more information, refer to the documentation on setting campaigns live.
Next steps: Add creative packs to your campaign.