To create a new campaign for your app from the Unity Ads User Acquisition dashboard, do the following:
- Select Apps from the secondary navigation menu.
- Select the desired app to bring up its Campaigns page.
- Select Create.
- Select a campaign goal. The default campaign type includes Installs. For more information, continue to the section on campaign goals below.
- Select Next to begin creating the campaign.
- Name your campaign. Use a format that includes the app name, platform, and targeted region for clarity (for example, TrashDash_iOS_Tier1).
- Select Create to save.
Campaign status
Once you create a new campaign, its status appears on the Campaigns page for the associated app. Each campaign requires three minimum components to activate:
The option to activate your campaign remains disabled until eligibility criteria are met.