Attribution links
When you run a User Acquisition campaign, you need information about how your users view and interact with your ads. To accurately report starts, views, and clicks for your ad campaign, obtain attribution tracking links through a mobile measurement partner (MMP) or a custom server-to-server integration.
Refer to the following articles to integrate and test your attribution links:
| Topic | Description |
|---|---|
| Introduction to attribution | Understand what attribution is and how attribution links work with User Acquisition campaigns. |
| Integrate attribution links with Unity | Add attribution links to your Unity Ads User Acquisition campaigns. |
| Test attribution links with the Ad Testing app | Test whether your attribution links work correctly with the Ad Testing app. |
| Attribution link parameters reference | Review the required and supported URL parameters for attribution tracking links. |