Overview and key information about the ironSource Exchange platform, including benefits for publishers and advertisers, integration, and supported features.
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Premium advertising partnerships, powered by Unity’s real-time bidding platform.Welcome to the documentation hub for ironSource Exchange, where you’ll find information about the platform, integration documents, supported features, and best practices to succeed in the ironSource real-time bidding exchange.
For Publishers
The ironSource Exchange connects you with the industry’s leading brands and Demand Side Platforms, hand-picked to generate the most ARPDAU from your app. To start receiving premium demand from our programmatic partners, start by enabling ironSource Exchange on your dashboard settings. Ensure that your app-ads.txt file is up-to-date to receive all demand.
For Advertisers
ironSource Exchange provides advertisers, demand-side platforms (DSPs), and exchange bidders access to in-app inventory, a comprehensive range of advertising formats, and billions of Unity users across apps globally with millions of daily active users. ironSource Exchange allows DSPs and advertisers to participate in a real-time auction to bid on each ad impression.ironSource Exchange is based on OpenRTB 2.6 specification, with some additional specs found in later versions, and might require parameters that are optional for the Interactive Advertising Bureau (IAB). Detailed specifications are here.