App-Ads.txt

Set up your app-ads.txt file to authorize legitimate ad sellers and prevent unauthorized inventory sales.

읽는 시간 4분

최근 업데이트: 19일 전

App-ads.txt is a text file app developers upload to their developer website, which lists the ad sources authorized to sell that developer’s inventory. Just like on web, the IAB created a system which allows buyers to know who is authorized to buy and sell specific in-app ad inventory, and who isn’t. This is an important step towards eliminating certain types of fraud, and improving the transparency and efficiency of the overall ecosystem. Most savvy brand marketers and demand side platforms won’t buy inventory that doesn’t have ads.txt implemented.

How app-ads.txt works for mobile apps

A DSP looking to bid on app inventory scans the app-ads.txt file on a developer’s website to verify which ad sources are authorized to sell that app’s inventory. The DSP will only accept bid requests from ad sources listed on the file and authorized by the app developer.

참고

If you own more than one domain, make sure all relevant domains are updated.

How app-ads.txt can benefit your mobile app

Capture brand budgets: Major brands and agencies are more likely to purchase app inventory via DSPs that verify authorized ad sources. By implementing app-ads.txt, developers signal to DSPs that their inventory is safe. Developers who don’t implement app-ads.txt are likely to be removed from DSPs’ pool of targeted media.
Fight ad fraud: Bad actors may forge apps that impersonate legitimate apps, and mislead DSPs to spend brand budgets on their forged inventory. Legitimate developers end up losing out on ad revenue that was originally intended for them. App-ads.txt blocks unauthorized developer impersonations and minimizes instances of fraud that ultimately hurt developers’ bottom line.

Ensure publisher transparency with OwnerDomain

As part of the ads.txt framework, publishers must include the OwnerDomain field in their app-ads.txt file. What is OwnerDomain? The purpose of the IAB’s OwnerDomain framework is to enhance publisher transparency and accountability in the digital advertising ecosystem, particularly concerning first-party and third-party data usage in programmatic advertising. OwnerDomain: Identifies the business domain of the publisher that owns the media property, ensuring a direct link between ads.txt and sellers.json. How do I support OwnerDomain? In the app-ads.txt or ads.txt files, you must include the variables:

Type	Variable	Description
OwnerDomain	ownerdomain=yourdomain.com	For publishers, an OwnerDomain entry must be added to ads.txt to specify the business domain of the site owner. If no business domain exists, the site’s domain may be used.

For more information, refer to the IAB Documentation or the IAB standard implementation guide.

App-ads.txt implementation

Here’s how you can make sure your inventory is covered by app-ads.txt:

Step 1. Provide the developer website URL in your app listing

Ensure that your developer website is updated in the app stores. This website will be used by advertising platforms to verify the app-ads.txt file.

Step 2. Reach out to all ad sources (direct, resellers)

Get in touch with your direct ad sources and ask for their app-ads.txt line, according to the following IAB structure: 'Ad source domain, your publisher ID, type of relationship (direct or reseller), ad source ID' You can find your publisher ID by following these steps:

Log into the ironSource platform
Select your Account/Profile avatar in the bottom left corner and select Account
Go to the API tab and find the Publisher ID section

The Publisher ID section on the app-ads.txt configuration page.

App-ads.txt example: ironsrc.com, 1234, DIRECT

Your direct demand partners should be listed as "direct." If your partners are using third-party resellers to sell your inventory, such providers should be listed as "reseller." In any case, you should not add any provider to your app-ads.txt file unless you or your partner have a direct relationship with them. We’ve made it easier for you to include ironSource’s list of entries so that you will never miss any budgets from ironSource’s top brands partners. Copy and paste the following text block and include it in your txt file. Don’t forget to keep track of the list since it is updated from time to time.

ironSource authorized resellers


OWNERDOMAIN=[yourdomain.com]ironsrc.com, [yourironSourcePublisherAccountID], DirectRemember to replace the OwnerDomain Line with your domain. Remember to replace [yourironSourcePublisherAccountID] with your account ID, which you can get from your account managerblueseasx.com, 203625, RESELLERrubiconproject.com, 26132, RESELLER, 0bfd66d529a55807pubnative.net, 1009966, RESELLER, d641df8625486a7bvideo.unrulymedia.com, 389957698, RESELLERtriplelift.com, 14594, RESELLER, 6c33edb13117fd86ushareit.com, lc7dc692567a127a57, RESELLERvideo.unrulymedia.com, 657436911, RESELLERlijit.com, 528770, RESELLER, fafdf38b16bf6b2b #sovrnrisecodes.com, 68d54e2fe125150001dd91e2, RESELLERtoponad.com, 167c6b2c1d02bd, RESELLER, 1d49fe424a1a456dpokkt.com, 5536, RESELLER, c45702d9311e25fdappads.in, 105536, RESELLERpubmatic.com, 160456, RESELLER, 5d62403b186f2acepubmatic.com, 156520, RESELLER, 5d62403b186f2acerubiconproject.com, 15854, RESELLERcriteo.com, b-062019, RESELLER, 9fac4a4a87c2a44fstart.io, 168507669, RESELLERrubiconproject.com, 17608, RESELLER, 0bfd66d529a55807rubiconproject.com, 25336, RESELLER, 0bfd66d529a55807video.unrulymedia.com, 848837292, RESELLERsharethrough.com, aeb4dhxw, RESELLER, d53b998a7bd4ecd2improvedigital.com, 1114, RESELLERrubiconproject.com, 24600, RESELLER, 0bfd66d529a55807rubiconproject.com, 17328, RESELLER, 0bfd66d529a55807smaato.com, 1100055750, RESELLER, 07bcf65f187117b4smaato.com, 1100040398, RESELLER, 07bcf65f187117b4pubnative.net, 1009458, RESELLER, d641df8625486a7bthebrave.io, 1234648, RESELLER, c25b2154543746actriplelift.com, 12908, RESELLER, 6c33edb13117fd86sharethrough.com, bc6d1whs, RESELLER, d53b998a7bd4ecd2media.net, 8cu9b72o6, RESELLERappnexus.com, 12061, RESELLER, f5ab79cb980f11d1lunamedia.io, 2fdb16a1-5025-4c41-9b17-e01e47ebc8b4, RESELLER, 524ecb396915caafthemediagrid.com, falino, RESELLER, 35d5010d7789b49dmedia.net, 8cu62mcq0, RESELLERadagio.io, 1575, RESELLERbidmachine.io, 1412, RESELLERmars.media, 1010463, RESELLERsharethrough.com, 4322, RESELLER, d53b998a7bd4ecd2improvedigital.com, 2181, RESELLERsmartadserver.com, 4237, RESELLER, 060d053dcf45cbf3sharethrough.com, 4237, RESELLER, d53b998a7bd4ecd2xad.com, 958, RESELLER, 81cbf0a75a5e0e9abetweendigital.com, 45827, RESELLERadagio.io, 1522, RESELLERadyoulike.com, f78b24039641337f06634ab9a3da4b48, RESELLERrubiconproject.com, 17960, RESELLER, 0bfd66d529a55807pubmatic.com, 137711, RESELLER, 5d62403b186f2acetaurusx.com, 80070, RESELLERrubiconproject.com, 25978, RESELLER, 0bfd66d529a55807pubmatic.com, 167188, RESELLER, 5d62403b186f2aceadmanmedia.com, 2242, RESELLERsharethrough.com, 3713, RESELLER, d53b998a7bd4ecd2bidmachine.io, 1371, RESELLERrubiconproject.com, 22134, RESELLER, 0bfd66d529a55807loopme.com, 11463, RESELLER, 6c8d5f95897a5a3bsmartadserver.com, 4568, RESELLER, 060d053dcf45cbf3pubmatic.com, 161151, RESELLER, 5d62403b186f2aceopenx.com, 561470659, RESELLER, 6a698e2ec38604c6ignitemediatech.com, pub_11115, RESELLERpubmatic.com, 162588, RESELLER, 5d62403b186f2acesmartadserver.com, 4610, RESELLER, 060d053dcf45cbf3inmobi.com, 23d316d3d980453d8ea0dcf9caec4078, RESELLER, 83e75a7ae333ca9dopenx.com, 562174952, RESELLER, 6a698e2ec38604c6sharethrough.com, bxzzb1br, RESELLER, d53b998a7bd4ecd2rubiconproject.com, 26292, RESELLER, 0bfd66d529a55807smaato.com, 1100059375, RESELLER, 07bcf65f187117b4media.net, 8cu12aq1y, RESELLERxandr.com, 15840, RESELLERstart.io, 126412094, RESELLERrubiconproject.com, 24400, RESELLER, 0bfd66d529a55807triplelift.com, 14127, RESELLER, 6c33edb13117fd86smaato.com, 1100059282, RESELLER, 07bcf65f187117b4openx.com, 559912325, RESELLER, 6a698e2ec38604c6rubiconproject.com, 24600, RESELLER, 0bfd66d529a55807smartadserver.com, 4456, RESELLERopera.com, pub6148735850944, RESELLER, 55a0c5fd61378de3triplelift.com, 12652, RESELLER, 6c33edb13117fd86rubiconproject.com, 23674, RESELLER, 0bfd66d529a55807rubiconproject.com, 15526, RESELLER, 0bfd66d529a55807pubmatic.com, 159087, RESELLER, 5d62403b186f2acealgorix.co, 54400, RESELLER, 5b394c12fea27a1d33across.com, 001pg00001dtxmwian, RESELLERsabio.us, 100160, RESELLER, 96ed93aaa9795702thebrave.io, 1234633, RESELLER, c25b2154543746aczmaticoo.com, 5135004, RESELLERrubiconproject.com, 24362, RESELLER, 0bfd66d529a55807media.net, 8cu132ud6, RESELLERkidoz.net, 15648, RESELLER, a109366414b7335eprado.co, 15648, RESELLERkidoz.net, 15467, RESELLER, a109366414b7335epubmatic.com, 159501, RESELLER, 5d62403b186f2aceappnexus.com, 11826, RESELLER, f5ab79cb980f11d1google.com, pub-2923085774557613, RESELLER, f08c47fec0942fa0pubmatic.com, 165438, RESELLER, 5d62403b186f2aceappnexus.com, 14230, RESELLER, f5ab79cb980f11d1smartclip.net, 13564, RESELLERsmaato.com, 1100040398, RESELLER, 07bcf65f187117b4rubiconproject.com, 24600, RESELLER, 0bfd66d529a55807sharethrough.com, ibazay96, RESELLER, d53b998a7bd4ecd2pubmatic.com, 156177, RESELLER, 5d62403b186f2acecontextweb.com, 558622, RESELLER, 89ff185a4c4e857capp-stock.com, 256917, RESELLERsharethrough.com, r9b1mg7e, RESELLER, d53b998a7bd4ecd2appnexus.com, 15980, RESELLER, f5ab79cb980f11d1rubiconproject.com, 25064, RESELLER, 0bfd66d529a55807loopme.com, 10287, RESELLER, 6c8d5f95897a5a3btriplelift.com, 12158, RESELLER, 6c33edb13117fd86rubiconproject.com, 20744, RESELLER, 0bfd66d529a55807xandr.com, 13799, RESELLERthunder-monetize.com, 3692155372, RESELLERoutbrain.com, 0073fa86cff719c752763d2c3ee52c8f00, RESELLERrubiconproject.com, 26958, RESELLER, 0bfd66d529a55807themediagrid.com, ws2d8n, RESELLER, 35d5010d7789b49dundertone.com, 4108, RESELLERopenx.com, 537153564, RESELLER, 6a698e2ec38604c6rubiconproject.com, 22412, RESELLER, 0bfd66d529a55807pubmatic.com, 160318, RESELLER, 5d62403b186f2acerubiconproject.com, 28169, RESELLER, 0bfd66d529a55807openx.com, 561446248, RESELLER, 6a698e2ec38604c6pubmatic.com, 165329, RESELLER, 5d62403b186f2acepubnative.net, 1017792, RESELLER, d641df8625486a7be-planning.net, f5147a97818958f1, RESELLER, c1ba615865ed87b2media.net, 8CU675N41, RESELLERvideo.unrulymedia.com, 703273072, RESELLERindexexchange.com, 216401, RESELLER, 50b1c356f2c5c8fc

Step 3. Publish an app-ads.txt file

Create an app-ads.txt file in Notepad listing out all the lines you received, and save.

Step 4. Upload

Upload the file in the root of your domain website (example:

www.example.com/app-ads.txt

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Development

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기술 자료

Development

User Acquisition

Monetization

산업 분야

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