Performance features and specs
Check ad experience features and technical specifications to ensure optimal integration and user experience in your Android app.
읽는 시간 3분최근 업데이트: 3달 전
The ironSource Exchange supports Ad Experience (Performance DSP) features that can help increase engagement, interaction, and ad measurability. This section highlights the features and specs for demand-side platform (DSP) partners.
Auto Storekit
Auto Storekit is an ad-flow experience where users will be prompted with the dynamic preview of the App Store page for the app being advertised when tapping on the Skip button. For iOS Only | Available on both ironSource and Unity ExchangeBid Request
- Some publishers disable Auto Storekit feature for their app, therefore iSX will flag in the bid request if Auto Storekit is allowed for each specific session.
- iSX will send a single extension to flag if Auto Storekit is allowed:
bidRequest.imp[0].ext.isAskAllowed: 1
Bid Response
- iSX allows the DSP to control if they would like to enable the feature or not (only for sessions that are sent with )
bidRequest.imp[0].ext.isAskAllowed: 1 - iSX will expect to read your bid response, as followed:
Status | Bid Response |
|---|---|
| To Enable | |
| To Disable | Do not add the extension to your bid response. |
참고
iSX will not fire the click event when auto-storekit is enabled so do not expect an increase in CTR.
SKOverlay
SKOverlay is a dynamic ad format that is similar to a native banner at the bottom of the screen. The format seamlessly encourages users to download offered apps immediately, without being redirected to the App Store or Storekit page. The seamless user experience enhances ad performance and boosts IPM for publishers who support updated SDKs. SKOverlay also supports SK AdNetwork postbacks For iOS Only | Available on both IronSource and Unity ExchangeBid Request
- Some publishers may disable the SK Overlay feature for their app, therefore iSX will flag in the bid request if SK Overlay is allowed for each specific session.
- ironSource will send a single extension to flag if SKOverlay is allowed:
bidRequest.imp[0].ext.isOverlayAllowed = 1
Bid Response
- ironSource allows the DSP to control they would like to enable the feature or not (only for sessions that are sent )
bidRequest.imp[0].ext.isOverlayAllowed = 1 - ironSource will expect to read your bid response, as follow:
Status | Bid Response |
|---|---|
| To Enable | |
| To Disable | |
2nd End Card
The 2nd End Card is an additional end card that is dynamically generated using the icon and descriptions from the app store, along with a call to action button. By providing an additional interaction point beyond the initial ad, it offers users more opportunities to engage with the promoted app, ultimately increasing the likelihood of app installation. For Android and iOS | Available only on IronSource Exchange 2nd End Card is enabled only for UA demand, and only for creatives that are rendered on our new performance player. Therefore, 2nd End Card is currently available ONLY for Vast + HTML or Static EC creatives. For sessions that allow 2nd End Card:Type | Example |
|---|---|
| Bid Request | |
| Bid Response | |
resp.seatbid.bid.ext.enableEndScreen= 1Clickable Video
Clickable video is an ad-flow experience that the end user can tap anywhere on the screen while the ad is playing, and it will direct the user to the destination pages. Available on both ironSource and Unity Exchange *No specs/action needed for ironSource ExchangeDeeplinking
Deeplinking is an ad format experience in the ironSource and Unity exchange that enables end users to be directed to an in-app destination or app product page. It allows for a seamless end-user journey from ad to in-app action, whether that be an install or direct action in the app. Available on both IronSource and Unity Exchange *No specs/action needed for ironSource ExchangeAndroid Store Promo
Android Store Promo is a unique ad experience, where users will be shown a preview of the Google Play Store page. With richer visuals and app details built directly within the ad, Store Promo gives users more context before they click, thus reducing accidental taps and driving higher-quality conversions. For Android only | Available only on IronSource Exchange For sessions that allow Android Store Promo:Type | Example |
|---|---|
| Bid Request | |
| Bid Response | |
resp.seatbid.bid.ext.enableStorePromo = 1