Configure Device targeting

Configure your User Acquisition campaigns to include or exclude specific device models and manufacturers in your User Acquisition campaigns.

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Last updated 10 hours ago

Use device targeting to allow or block specific device attributes in your User Acquisition campaign.

Target Android devices

To target or block Android devices and manufacturers in your campaign, do the follwoing in the Unity User Acquisition dashboard:

From the Apps page, select the app that has the campaign that you want to modify. The Campaigns page for this app appears.
Select the campaign you want to modify, or create a new campaign.
Scroll to the Device targeting section.
Select the edit icon next to Device and manufacturer.
Select whether you wish to target or block ads for specific device models or manufacturers.
To target ads for a model or manufacturer, choose Allowlist devices.
To block ads for a model or manufacturer, choose Blocklist devices.
In Device models, add Android device models, separating each entry by a comma.
In Manufacturers, add Android device manufacturers, separating each entry by a comma.

For more information, refer to the Google Play documentation on supported devices.

To target iOS devices in your campaign, do the following in the User Acquisition dashboard:

From the Apps page, select the app that has the campaign that you want to modify. The Campaigns page for this app appears.
Select the campaign you want to modify, or create a new campaign.
Scroll to the Device targeting section.
Select the edit icon next to Device
Select the checkbox next to any iOS devices to target.
Select Save to apply your preferences.