Video specifications
Review the requirements for video creatives with Unity User Acquisition.
Read time 1 minuteLast updated 8 days ago
Video ads use in-game video through an embedded webview to market an app. While an ad only requires one video, uploading a video for each type of screen orientation (landscape and portrait) yields better optimization. When a creative contains both, Unity's valuation algorithm selects the best orientation to display. Note that with Unity, all video ads must also include an end card.
Note
The Apple App Store has unique rules for creatives. To adhere to Apple requirements, only depict the Apple App Store logo in creatives for iOS apps. Refer to Apple's marketing guidelines for more information.
Video creative specifications
Video creatives must adhere to the following specifications:
- 60 s or less
- H.264-encoded MP4 format
- 16:9 pixel ratio for landscape videos, or 9:16 pixel ratio for portrait videos
- Recommended file size is 10 MB. Maximum file size is 100 MB. Videos are re-encoded to work with various bitrates. The final video shown will be optimized for the user's available network speed and cache settings.
Note
The current version of long video ads (30 to 60 s) is a beta release. The features and documentation might change between now and the next release.
Video creative templates
Refer to the following templates to ensure that the Unity overlay items don't obstruct important content in your videos.
Portrait video overlay guide
