Upload creatives

Upload your creatives in the Unity User Acquisition Dashboard to use them in your campaigns.

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Last updated 16 days ago

Creatives are the ad assets of an advertising campaign. Creatives consist of images, videos, or other rich media formats.

You can upload your creatives in advance to keep them organized in the Unity User Acquisition Dashboard before you start to make creative packs.

For more information, refer to Introduction to User Acquisition creatives.

Prerequisites

Before you upload your creatives, ensure that they meet the required creative specifications.

Upload limits

Unity limits how many creatives you can upload to each app in a given time period. The following limits apply to uploads in the User Acquisition Dashboard and through the Advertiser Public API:

1 creative per second
30 creatives every 30 minutes

Each creative counts toward these limits, even when you upload multiple creatives at the same time. For example, if you select 10 creatives and upload them together, the upload counts as 10 of the 30 creatives you can upload in that 30-minute period.

If you reach a limit, wait until the time period resets before you upload more creatives to that app.

Upload creatives in the User Acquisition Dashboard

To upload creatives, follow these steps from the Creative library page:

Go to the Creatives tab.
Select Upload creatives.
Select the app you want to upload creatives for.
Browse and select all the desired creatives. After you select them, they are listed in the Upload creatives screen.
Assign a moderation language to the creatives to ensure they go to a human moderator who speaks that language. A human moderator reviews the creative. For more information, refer to Introduction to moderation.

Select the language and then select Assign all.
Select Upload.

Creatives go through human creative moderation to ensure they follow the Unity Advertising Services Content Policy and to receive an age rating. You can consult the status under the Moderation column of the creatives table. To receive an email notification when the review is complete, enable Creative moderation alerts in the dashboard settings.

Next, you can start to make creative packs.