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User Acquisition

Make creative packs

Set up creative packs in the Unity User Acquisition Dashboard to use them in your campaigns.
Read time 2 minutesLast updated 9 hours ago
A creative pack is a collection of creatives that make up an ad. You need at least one creative pack to run a user acquisition campaign. For more information, refer to Introduction to User Acquisition creatives.

Prerequisites

Before you make a creative pack, ensure your creatives meet the required creative specifications. Optionally, you can do the following before you set up a creative pack:
  • Upload the creatives that make up the pack.
  • Locate your iOS Product page ID (PPID) or your Android Unique URL Parameter, depending on your app's platform. You need these IDs to set up custom app listings. For more information, refer to Custom app listings.

Make a creative pack

You can set up a creative pack from the Creative library page or from the Campaign details page of a specific campaign.
Note
You can also make creative packs from the Campaign details page of a specific campaign. You start the creative pack creation in the Required settings section of the right panel and then select Creative packs.
To set up a creative pack, do the following from the Creative library page:
  1. Go to the Creative Packs tab.
  2. Select Create creative pack to open the Create new creative pack dialog.
  3. Select the Creative pack type, App, and enter the Creative pack name.
  4. To connect a custom app listing, do the following based on your app's platform (iOS or Android).
    In the Custom product page section, select Default, or enter the Custom product page ID (PPID).
  5. To make the creative pack, do the following based on the creative pack type you select:
    1. Browse the portrait and landscape videos, and end cards (Square end card or Pair end card), or Choose existing ones if you already uploaded them.
    2. Select the video and end card languages.
  6. Select Create to confirm your creative pack creation.
If you uploaded new creatives during creative pack creation, those creatives go through human creative moderation to ensure they follow the Unity Advertising Services Content Policy and to receive an age rating. You can consult the status under the Moderation column of the creative packs table. To receive an email notification when the review is complete, enable Creative moderation alerts in the dashboard settings. If you selected creatives from your existing ones during creative pack creation, the creatives might already be approved.