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Unity Monetization

Unity Ads User Acquisition

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Unity Monetization

Get started with Unity Ads in-app bidding in Unity LevelPlay

Integrate Unity Ads in-app bidding with LevelPlay.
Read time 2 minutesLast updated 11 hours ago
To set up Unity Ads for in-app bidding in Unity LevelPlay, you can either:
  1. Use the automated setup, which is the recommended best practice. For more information, refer to the Unity Ads integration guide.
  2. Use the manual process outlined in this guide.

Manual in-app bidding setup

Install the required adapter version

Install a LevelPlay adapter that supports Unity Ads SDK version 4.6.1 or newer for the best performance on bidding. Get the adapter from the Unity Ads changelog.

Create a bidding placement in the Unity Monetization Dashboard

Use a bidding placement for third-party-mediated projects to receive the most competitive bid for your ad space. Unlike traditional waterfalls, where mediation platforms prioritize ad networks based on manual targets set by the publisher, bidding allows for a fair auction where multiple ad networks can compete in real-time for impressions. The ad network with the highest bid wins the bid request. Follow the bidding setup steps to create and manage a new bidding placement in the Monetization dashboard.

Troubleshooting placements

If a placement doesn't switch from bidding to a traditional waterfall after you change from LevelPlay to another mediation partner, this will cause the following load error to display when trying to load a placement: 
Header bidding load invocation failed: adMarkup is missing; objectId is missing
This error indicates that the 
adMarkup
and 
objectId
parameters are missing when requesting ads for a bidding type ad unit/placement. If you are using bidding, check that your integration is correct.

Create a bidding instance in the LevelPlay dashboard

The Unity LevelPlay in-app bidding solution enables you to sell your ad inventory in an automated auction by allowing ad sources to bid for each impression in real time. To create your bidding instance in the LevelPlay Dashboard, refer to How to set up in-app bidding.

Run a bidding test

A bidding test is an A/B test that helps you decide if using in-app bidding is the right monetization strategy for your app business. The test enables publishers to compare the performance of their current waterfall (A) versus one that includes in-app bidding (B). To ensure your setup is correct and the test runs accurately, refer to A/B test. You're now ready to use Unity Ads for in-app bidding in Unity LevelPlay. For more information, contact your Unity representative or refer to Unity Support.