Open Measurement extensions
Support Open Measurement (OM) extensions, enabling standardized viewability and verification for in-app advertising.
Read time 2 minutesLast updated 2 days ago
Unity Ads supports Open Measurement-capable creatives. IAB's Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an Open Measurement Interface Definition (OMID) API. Measurement providers can place tags that collect these signals. To ingest and act on bid requests that support OM creatives, Unity has updated its OpenRTB specs to reflect related changes to the bid request and response fields.
Parent object | Attribute | Type | Example | Description |
|---|---|---|---|---|
| | string | | An identifier for the Open Measurement SDK integration. This is the same as the |
| | string | | The version of the Open Measurement SDK integration. This is the same as the |
| | int array | | Supported API frameworks for this impression. A value of |
| | int | | The API framework supported for this impression. A value of Note Unity expects the OMID-1 API Framework value ( |
{ "id": "ABCDEfghijkLMNOPqrstUV", "imp": [{ "id": "1", "video": { "mimes": ["video/mp4"], "minduration": 5, "maxduration": 30, "protocols": [2, 3, 5, 6], "w": 320, "h": 480, "linearity": 1, "sequence": 1, "battr": [1, 3, 5, 6, 8, 9, 13], "pos": 7, "api": [7] }, "pmp": {}, "displaymanager": "unity sdk", "displaymanagerver": "4000", "instl": 1, "tagid": "com.example.enterprise-vast", "secure": 1 }], "app": { "id": "1", "publisher": { "id": "12345" } }, "device": { "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 11_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E302", "geo": { "lat": 55.5555, "lon": 11.1111, "type": 2, "country": "DNK", "region": "84", "metro": "0", "city": "Copenhagen", "utcoffset": 60 }, "ip": "111.222.111.222", "devicetype": 4, "model": "iPhone10,1", "os": "ios", "osv": "11.3.1", "hwv": "iPhone10,1", "h": 647, "w": 375, "language": "en", "carrier": "Sprint", "connectiontype": 2, "ifa": "A123456B-7C89-01D2-3456-E7F890123GH4" }, "at": 1, "tmax": 500, "source": { "pchain": "11111:12345", "omidpn": "Unity3d", "omidpv": "1.3.0" }, "regs": { "ext": {} }, "ext": { "placementType": "", "gameCategory": "Games", "subGameCategory": "Casual", "sessionDepth": 0 }}