Documentation

​
​

Development

User Acquisition

Monetization

Industry

Grow

Unity Ads Android SDK

Unity Ads iOS SDK

LevelPlay SDK

Open Unity Dashboard

Grow

Programmatic Ads
​
​
Overview
  • Introduction to Unity Exchange
  • Get started with Unity Exchange
Integration
  • Integration guidelines
  • Bid requests
  • Bid responses
Creative formats
  • Creative format guidelines
  • Video ads
  • Display ads
  • Banner ads
  • Playable ads
Ad experience
  • Ad experience guidelines
  • Auto StoreKit
  • SKOverlay
  • Custom product pages
  • Clickable videos
  • Deeplinking
  • Call-to-action text support
Unity Ads Partner Portal
  • Partner Portal overview
  • Get started
  • Test bid responses
Privacy
  • Privacy overview
  • Data privacy
  • iOS SKAdNetwork support
References
  • IAB category mapping
  • Frequently asked questions
  1. Grow your game
  3. Programmatic Ads
  5. Introduction to Unity's Exchange

Performance features

Ensure quality, consistency, and compliance across all placements by outlining the creative and technical requirements for ad experiences served through Unity Exchange.
Read time 1 minute
Last updated 5 months ago
Unity's Exchange supports ad performance experience features that can help increase engagement, interaction, and ad measurability. This section outlines specifications and best practices for demand-side platform (DSP) partners.
  • Auto StoreKit
  • SKOverlay
  • Custom Product Pages
  • Clickable videos
  • Deeplinking
  • Call-to-action text support
Copyright © 2026 Unity Technologies
LegalPrivacy PolicyCookiesDocumentation Terms of UseDo Not Sell or Share My Personal InformationYour Privacy Choices (Cookie Settings)

"Unity", Unity logos, and other Unity trademarks are trademarks or registered trademarks of Unity Technologies or its affiliates in the U.S and elsewhere (more info here). Other names or brands are trademarks of their respective owners.

Some pages are machine-translated for convenience, and may contain inaccuracies. In the event of conflicting information, the English version is authoritative.

    Report a problem with this page