Performance reports

Explore Unity LevelPlay’s Performance Reports to filter, break down, visualize, export, and customize metrics like revenue, eCPM, impressions, sessions, and user-engagement for monetization insights.

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Last updated a day ago

Unity LevelPlay performance reports deliver insights and analytics that can help you to better understand your monetization performance. All apps with at least one active ad unit will appear in your Performance Reports dashboard. To view reports that exclusively show the performance of the ironSource Network, you can find them under ironSource Network. To view the Performance Reports page, from the left navigation menu, go to Mediation > Reports > Performance.

Configure Your Reports

Filters

You can access filters, including Date Range and Time interval, at the top of the page. Use these filters to review your app's performance and better understand your ad activity. You can apply the following filters to your report:

Date Range
Time Interval
Platform
Ad format
Ad network
App
Country

Breakdowns

Note

Breakdowns are relevant only for iOS apps and is available with LevelPlay SDK 7.1.0+

ATT status breakdowns enable you to analyze the impact of ATT permissions on your performance. Review breakdowns on the right side of the graph. Use breakdowns to create different views of your data based on the selections you've chosen in the filters section. The following list details available breakdowns:

Ad Network
Instances
Ad units
App
App Version
ATT status - for more information, refer to the following section.
IDFA
GAID
Connection Type
Country
OS version
Placement
Platform
SDK Version
Segment
AB test group
Banner size

ATT status

ATT status is broken down into the following values:

0 – notDetermined: The value returned if a user has not yet received a request to authorize access to app-related data that can be used for tracking the user or the device.
1 – restricted: The value returned if authorization to access app-related data that can be used for tracking the user or the device is restricted.
2 – denied: The value returned if the user denies authorization to access app-related data that can be used for tracking the user or the device.
3 – authorized: The value returned if the user authorizes access to app-related data that can be used for tracking the user or the device.

Formats

You can view your reports in two different formats: Graph and Table. Use the icons in the left corner of the performance page to switch between the two formats.

Graph: Shows patterns of your data based on the defined breakdowns and filters. You can review the fluctuation of your performance in a visual format, which makes it easier to understand trends and provides a better view of the data over time as a whole.
Table: View a summary of the metrics portrayed in your report in table format located after the graph. The numbers in the table are a total of each metric (for example: the total revenue, eCPM, impressions, or Ad Availability Checks) from a given ad source. The table reflects the identical breakdowns and filters you defined for the graph.

Use the Metrics dropdown at the top of the page to add up to eight metrics at a time. The graph or table changes according to the selected metric.

Supported performance metrics

Metric	Type	Definition
Revenue	Performance	The total amount of revenue generated
Impressions	Performance	Total number of times the ad is shown
eCPM	Performance	Effective cost per thousand Impressions
Clicks	Performance	The number of times users initiated an action in the Interstitial or Offerwall ad unit
CTR	Performance	The total number of clicks divided by the number of impressions
Sessions	Performance	The sum of single periods of user interaction with your app (each SDK init generates a new session)
Engaged sessions	Performance	The sum of sessions in which a user interacts with an ad
Impessions/sessions	Performance	Impressions per Session, The average amount of ads served throughout a single session
Impessions/engaged sessions	Performance	Impressions per Engaged Session, The average amount of ad impressions during an engaged session
DAU	User Activity	Daily Active Users, the average of Daily unique users who opened your app in the defined date rage
ARPDAU	User Activity	Average Revenue per Daily Active User, The total revenue divided by the total number of active users
Sessions / DAU	User Activity	Sessions per Daily Active User, The average number of sessions generated by an active user on a Daily basis
Impressions / DAU	User Activity	Impression per Active User, The total of impressions divided by the total number of active users
DEU	User Activity	Daily Engaged Users, The average of Daily active users who engaged with an ad in your app. Data is drawn from impression events
ARPDEU	User Activity	Average Revenue per Daily Engaged User, The total revenue divided by the total number of engaged users
Impressions / DEU	User Activity	Impression per Engaged User, The total of impressions divided by the total number of engaged users
Engagement rate	User Activity	The total number of engaged users divided by the total number of active users
App fills	Fill	The number of request that generated a positive response
App fill rate	Fill	The rate at which an ad is served following a request to the mediation layer
Impressions/app fill	Fill	Number of times an ad request has been conveyed to the Mediation layer
App requests	Fill	Number of times an ad request has been conveyed to the Mediation layer
Video completion	Fill	The amount of Video Completions, OW - The total amount of offers completed
Completion rate	Fill	The rate at which an impression is followed by completion
Avg revenue/completion	Fill	Average Revenue per Completion, The total revenue divided by the number of completions
Ad source availability checks	Ad source availability	The amount of times an ad source is asked whether it is ready to show an ad
Ad source availability response	Ad source availability	The number of times an ad source had an ad available to show at the time of the request
Ad source availability rate	Ad source availability	The rate at which an ad source had an ad available when an ad was requested

Export your data

To export a report, in the upper right corner of the page, select Export. A file will automatically download according to the filters and breakdowns that you previously selected.

Save reports

To save your reports with any applied filters and breakdowns, complete the following steps:

In the upper right corner of the page, select Save.
Enter a name for your report.
Select if you want to set the report as default.
Select Save.

To retrieve a saved report, in the upper right corner of the page, select Saved reports, and then select or search for your saved report from the dropdown menu. On a saved report, select the action menu to Rename, Save as, Set as default, or delete the report.

Documentation

Development

User Acquisition

Monetization

Industry

Documentation

Development

User Acquisition

Monetization

Industry

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