Interactive ad creative requirements
Follow the requirements for interactive creatives to ensure smooth delivery and optimal user experience in your ad campaigns.
Read time 2 minutesLast updated 4 hours ago
General requirements
- Loading of the creative should be less than 10 seconds.
- Creatives should be responsive to any type of interaction according to the gameplay/tutorial.
- ironSource Ads ad format info button and "X "button should work according to its purpose.
- Users should be able to get to store from the creative.
- If your creative includes sound:
- All mute buttons (mechanical/in-game/ad-player ones) should work according to its purpose.
- Sound/sound effects should be disabled when the creative is taken to the background mode.
- Sound/sound effects should be disabled before the creative is launched.
UI/UX requirements
- There should be no visible artifacts that prevent users from getting to a store.
- Creative elements that lead users to a store should be responsive to the user action and work according to the ad design.
- Any creative elements that lead the user to a store, should not be out of the screen area or distorted.
- Any text (disclaimers, texts of the buttons, tutorials) should be clearly visible and readable, and should be in the screen area.
- There should be no X-buttons as ironSource Ads provides a built-in X-button in the ad. It's recommended not to use the method or the
close()method.useCustomClose()
Network requirements
- Your ad must support the MRAID protocol.
- Your ad must embed all assets and files (JS/CSS/Images) in base64 in a single inline HTML file.
- Your HTML file must embed all assets and files (JS/CSS/Images/etc.) in Base64.
- Maximum accepted file size is 5MB.
- Network requests should be absolute URLs instead of relative URLs and HTTPS instead of HTTP.
- Your ad should support both landscape and portrait orientations.
- ironSource Ads will render the timer and the close button. Do not add your own.
- Gameplay of the creative should not include any auto redirects to the store without any user interaction. Delayed redirects to the store after the last user's action with a delay of more than 7 seconds are also not allowed.
- The ad design should take into account ironSource Ads UI elements located 30X30 pixels from each corner.