Implement Unity Ads in a mediation stack

Integrate Unity Ads into your mediation setup. Install the Unity Ads SDK and configure it with supported partners (Unity LevelPlay, Google AdMob, or AppLovin MAX).

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Last updated 3 days ago

While Unity Ads delivers the most value through Unified Auction, it also seamlessly integrates with mediation solutions to fit your workflow.

Note

Starting April 1, 2026, apps that monetize with Unity Ads through direct integration through the Advertisement Legacy Package might see reduced ad performance. To avoid reduction in performance, switch to integrating Unity Ads as a bidder.The Unity Ads network will continue to support and provide fill for all apps using direct integration. However, to maximize revenue and performance, the recommended best practice is to install the Ads Mediation package for LevelPlay, Unity's ad mediation platform.

Your mediation partner dictates the integration process for Unity Ads. You can find integration guides and SDK adapters for the following mediation partners:

Frequently asked questions

Does Unity Ads integrate with all mediation vendors?

Unity Ads integrates with most trusted mediation partners. We highly recommend that you use one of the partners listed in the preceding section to ensure success, as they offer full integration guides specific to Unity. If you choose a different partner, Unity recommends confirming that they have integration resources to ensure compatibility with Unity Ads.

Are there any performance issues to consider when selecting a mediation vendor?

Unity recommends integrating with an open source mediation partner that offers customizable SDK adapters. This ensures the mediator and the ad source (Unity) have minimal data discrepancies and drive better results.

Do I need the Unity Ads SDK in order to run Unity Ads in mediation?

Yes. For your mediation partner to call Unity's network, you need to install the Unity Ads SDK:

Can I run Unity Ads in parallel with my mediation stack?

You can run Unity Ads separately from your mediation stack. If your project is made with Unity, you can download the SDK in the Editor using Package Manager. If your project is not made with Unity, you can download the SDK for iOS or Android and access all the same features.

Can I place Unity Ads in multiple positions of my mediation stack?

Yes. You can integrate Unity Ads into multiple price tiers of your waterfall.

Are my earnings based on numbers reported by Unity or my mediation partner?

Any earnings generated through Unity Ads are based on Unity's reported billing numbers. While there should not be significant differences between Unity's numbers and a mediator's numbers, using an open source mediation partner will help ensure that the two sources match as closely as possible.

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