Introduction to the Apple SKAdNetwork

Introduce Apple's SKAdNetwork as a privacy-centric attribution framework that enables Unity Ads to measure iOS campaign performance without relying on device-level data.

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Last updated a year ago

Apple's iOS 14 release introduced key changes to the advertising ecosystem. This section details the responses Unity has implemented, along with the steps to ensure sustained campaign performance, and guides you through the integration and testing process for your app with SKAdNetwork.

Integrate and test your app with SKAdNetwork

Apple's StoreKit Ad Network, or SKAdNetwork, is a privacy API framework that helps ad networks and advertisers measure their ad activity on an aggregated level. Unity recommends that all advertisers configure their apps for SKAdNetwork install attribution by calling one of the following methods:

```
registerAppForAdNetworkAttribution()
```
```
updateConversionValue(_:)
```

Note

For more information, refer to the section below on setting the SKAdNetwork conversion value.

Unity supports SKAdNetwork attribution install postbacks by receiving data from Apple and sharing it with participating mobile measurement partners (MMPs).

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