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Introduction to PIPL regulations

Introduce China's Personal Information Protection Law (PIPL) as a mandatory opt-in regulation requiring explicit user consent for data collection and cross-border transfers in Unity Ads campaigns.
Read time 1 minuteLast updated 4 hours ago

What is PIPL?

PIPL is an acronym for the Personal Information Protection Law (PIPL), a data privacy law passed by China's National People's Congress to protect the data privacy of natural persons based in the People's Republic of China (hereinafter “China”). PIPL came into effect on November 1, 2021 and requires players in China to affirmatively consent (“Opt-In”) to have their personal information transferred and processed outside of China.