Bids template reference
Download and complete the bids template to set or adjust bids across campaigns efficiently.
Read time 2 minutesLast updated 2 months ago
After you've downloaded the Bids template, use the following reference table to populate it with data for your campaigns.
Column header | Description | Type | Notes |
|---|---|---|---|
| Campaign ID | The Campaign ID must match an existing campaign. If you leave this field empty, Unity will automatically generate a new campaign with a corresponding Campaign ID | string | You can leave this cell empty because the value is ignored on import. |
| Campaign name | The name of the campaign. | string | |
| Status | The status of the campaign. The following statuses are available:
| string | You can leave this cell empty because the value is ignored on import. |
| Campaign goal | The goal of the campaign. The following goals are available:
| string | You can leave this cell empty because the value is ignored on import. |
| Country code | The ISO 3166-1 alpha-2 country code for the source bid. | string | |
| CPI bid | The target bid for install campaigns, in USD:
| float (maximum of three decimal places) | |
| Retention base bid | The target base bid for retention campaigns, in USD:
| float (maximum of three decimal places) | |
| Retention max bid | The target maximum bid for retention campaigns, in USD:
| float (maximum of three decimal places) | |
| ROAS target | The target base bid for ROAS campaigns, in USD:
| float (maximum of three decimal places) |