Start an Install campaign#

To create a new campaign for your app from the Unity Ads User Acquisition dashboard, do the following:

1. Select Apps from the secondary navigation menu.
2. Select the desired app to bring up its Campaigns page.
3. Select Create.
4. Select a campaign goal. The default campaign type includes Installs. For more information, continue to the section on campaign goals below.
5. Select Next to begin creating the campaign.
6. Name your campaign. Use a format that includes the app name, platform, and targeted region for clarity (for example, TrashDash_iOS_Tier1).
7. Select Create to save.

Campaign status#

Once you create a new campaign, its status appears on the Campaigns page for the associated app. Each campaign requires three minimum components to activate:

• Creative packs
• Bids
• Attribution links

The option to activate your campaign remains disabled until eligibility criteria are met.