Create Audience Pinpointer campaigns#

Once you’ve met the eligibility criteria, you can create an Audience Pinpointer campaign. To create a new Audience Pinpointer campaign from the Unity Ads User Acquisition dashboard:

1. Select Apps from the secondary navigation menu.

2. Select an app to bring up its Campaigns page.

3. Select Create to begin the campaign creation flow.

4. When selecting a campaign goal, the two Audience Pinpointer choices, Return on Ad Spend and Retention, are available. Select one based on your needs.

   

   Note: If you select Return on Ad Spend, the dialog asks whether you want to target in-app purchases, ad revenue, or both. Ad revenue optimization might not be available to advertisers, depending on the post-install events Unity has received from their games.

5. Complete the rest of the creation process, as described in the creating new campaigns documentation.