Install and post-install events

You can measure user-interactions with your app with install-tracking and post-install event tracking. Read the following articles to learn more.

Track installs with attribution tracking linksConfigure attribution links to track installs
Install eventsTrack when your ad results in an install of your app
Post-install eventsTrack when users engage with your app after installation
Test attribution tracking links with the Ad Testing appUse the Ad Testing app to test your tracking link’s functionality

Additional resources