Audience Pinpointer campaigns
As an advertiser, the ultimate objective is to get your app to more paying users who provide long-term value to you beyond just installing your app. Audience Pinpointer campaigns streamline this process for you by identifying and acquiring users who match your value-based or action-based target goal (or KPI).
Use Audience Pinpointer campaigns to optimize for retention, return on ad spend (ROAS), or events.
|Introduction to Audience Pinpointer campaigns||Understand what Audience Pinpointer campaigns are and how they differ from static Install (CPI) campaigns.|
|Eligibility criteria for Audience Pinpointer campaigns||Understand the minimum data threshold required to start a ROAS campaign.|
|Optimize for retention||Run an Audience Pinpointer campaign to acquire users who are more likely to use your app for seven days.|
|Optimize for events||Run an Audience Pinpointer campaign to acquire users who are more likely to perform specific meaningful actions after installing your app.|
|Optimize for return on ad spend (ROAS)||Run an Audience Pinpointer campaign to acquire users who are more likely to make in-app purchases or generate ad revenue.|