Audience Pinpointer campaigns
As an advertiser, the ultimate objective is to get your app to more paying users who provide long-term value to you beyond just installing your app. Audience Pinpointer campaigns streamline this process for you by identifying and acquiring users who match your value-based or action-based target goal (or KPI).
Use Audience Pinpointer campaigns to optimize for retention, return on ad spend (ROAS), or events.
| Topic | Description |
|---|---|
| Introduction to Audience Pinpointer campaigns | Understand what Audience Pinpointer campaigns are and how they differ from static Install (CPI) campaigns. |
| Eligibility criteria for Audience Pinpointer campaigns | Understand the minimum data threshold required to start an Audience Pinpointer campaign. |